Saturday, October 6, 2012

Technology Entrepreneurship Online Course Review


           Over the past few days, I have participated in a truly amazing and informative Technology Entrepreneurship course hosted complimentary of Stanford University.   Entrepreneurship is something that has always interested me and this course provided a fantastic window into the culture and uniqueness of the Silicon Valley and why it fosters so many successful startups. 

As highlighted in our course text learning objectives must be clearly communicated.  Distance learning course environment must address learners’ characteristics and needs (Simonson, Smaldino, Albrigth & Zvaeck, 2012).  The course thoughtfully planned and organized its course assets and instructional activities.  Each module communicated what the learner needed to do if you were taking the course at distance or a full-time Stanford student.    The course materials were delivered via a Prezi presentation with just the right amount of content and real world examples.  The instructor had a video feed with his lecture throughout each module, which for me who is a visual and auditory learner worked extremely well.  It was clear the storyboard of the course had been well crafted with keen eye to how to engage the distance learner.   Each module was 15-20 minutes in length and chunked to the ideal length and depth of content that worked well for the distance learner.  Each module highlighted one or more companies, experts or recent books which provided course resources at depth that brought their experiences to life and the learner felt like they were at a booth in Starbucks talking live with one of these entrepreneurial heroes.  You could not get any more authentic or current and its list of suggested readings follows the best practice captured in this week’s course readings (Simonson, et al., 2012).


This course followed many of the best practices and recommendations for online instruction. For example, it utilized subject matter experts video clips, and excerpts from best selling books, and theories on entrepreneurship.  One video in particular that I found extremely interesting was the video excerpt of Steve Jobs giving his commencement speech at Stanford. Jobs spoke about how dropping out of college enabled him to take classes that he was interested in such as calligraphy.  Jobs went on to share how this course and learning about sans and sans serif text and the beauty of calligraphy was at the forefront in his design of the Macintosh. He voiced without this course Apple may not of been what it is today. Lastly, each course modules had a very nice flow and build and recap summary module to and reflection to conclude the class, which demonstrated the use of ADDIE model.

Each module posed insightful questions that made the learner ponder the high level learning objectives.  Very innovative activities were woven into each module and the instructor differentiated instruction with clear directions if you were distance learner.   For example, one of the activities was group discussion and analysis reviewing insights and perspectives on the 15 worst startups.  He also did this for the 15 best startups.  This activity engaged all learners and provided learners the ability to socially engage and provide their personal opinions in fun and powerful way.   It was clear that the instructor had utilized subject matter experts suggests of types of activities that would be best to teach the content and coupled this with real-world business examples which brought the lesson home.

In summary, this course would be a great one for any entrepreneur thinking of starting his or her own technology company.  You can learn a lot from companies that either fail or succeed. This course provides a wealth of entrepreneur concepts and strategies to life and best part yet all for free!


References


Simonson, M., Smaldino, S., Albright, M., & Zvacek, S. (2012). Teaching and learning at a distance: Foundations of distance education (5th ed.) Boston, MA: Pearson.


Technology Entrepreneurship Online Course from Stanford University retrieved from:

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